The Prime: Pop Through The Ages (Bubblegum Pop)

July 26th, 2023 by Liz Kosik

by Liz Kosik ’25

Genre: Pop

Subgenre: Bubblegum Pop

RIYL: The Archies, Natasha Bedingfield, The Monkees, Gwen Stefani

Bubblegum Pop sweetly burst onto the music scene in the late 1960s, fitting right into the colorful era we know as the 70s. The genre emerged as a rebellion against the popular rock and folk that dominated the airwaves, quickly captivating audiences of all ages. Music legends, The Archies, paved the way with their irresistible hit “Sugar, Sugar.” They were soon followed by ba ds such as The Ohio Express and 1910 Fruitgum Company, all contributing to the music we know and love.

The 1980s witnessed the rise of several artists who embodied the spirit of Bubblegum Pop. Tiffany, with her iconic rendition of “I Think We’re Alone Now,” became a symbol of teen fun. Debbie Gibson showcased her multi-faceted talents as a singer, songwriter, and pianist, delivering hits like “Only in My Dreams” and “Shake Your Love.” The Bangles, known for their smooth harmonies and catchy tunes, achieved immense success with tracks like “Walk Like an Egyptian.” These Bubblegum artists not only dominated the charts but also left a mark on the decade, allowing Bubblegum Pop to positively roll over into the coming decades. 

As time went on and new music rose to mainstream media, the bubbly genre remained stagnant. Until, it modernized in the 1990s with Aqua’s “Barbie Girl,” introducing Bubblegum Pop to a whole new generation. In the eclectic range of modern-day music, there are still echoes of the Bubblegum genre. Artists like Carly Rae Jepsen, with her hit “Call Me Maybe” and Katy Perry’s “Teenage Dream” and “California Gurls.” 

Want to get more into Bubblegum Pop? Check out some suggestions below!

“Sugar, Sugar” – The Archies (of course)

“Build Me Up Buttercup” – The Foundations 

“Uptown Funk” – Mark Ronson ft. Bruno Mars

“Pocketful of Sunshine” – Natasha Beddingfield