Coldplay’s innovative, awesome interactive video

Tuesday, December 9th, 2014 by WLOY Staff

Hey guys. Long time no talk. Coming back to you all after being abroad a little bit early to rave about the new Coldplay music video; it’s just that awesome. This new video, for ‘Ink’ off Coldplay’s most recent album Ghost Stories, takes it’s viewers on an interactive journey following a man’s dream for love and happiness. About every ten seconds or so the viewer, player is given a choice or a path that will lead our main character toward a new horizon and will significantly change his fate and his chances at love. This incredible video, designed by Blind, offers about 300 different music videos in one with it’s many options for it’s character to fulfill. This type of video raises the bar in the world of music videos and gives the listeners so much more involvement in the music they love so much. It’s very engaging and adds an awesome new level to the experience of listening to good music. Innovations like these allow artists to bring their followers just a little bit deeper into their crazy worlds, and I am a fan.

Interact here!

Tags: coldplay, ghost stories, ink, music video, new music
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